Wednesday, 13 March 2013

Logo Research Ideas


Here are four examples of four film production logos, we looked at these for inspiration ideas for our very own logo. We noticed that the most popular and creative logos have clear bold stated titles of the name of the production companies. There is also normally an object above or around the title that relates back to filiming such as the camera next to the title 'Creature Productions inc' and the filming tape roll above 'Wilson Film Productions inc' This gives us ideas to relate an object around the theme of filming, such as a tv, camera or even filming tape like the logos above. The logos are also very limitted in what they display there isnt normally a background of a picture of something but just a plan background. However the 'Dream Works' logo does have a background picture, famously known for the cloud background which is still very limited and simple, which is something we will bear in mind when creating our logo.

 The first logo we looked at was the 'Hand Made Films' this logo looks slightly different to the other three logos. This logo has a bold black background of what looks like the universe, where you can see all the stars around the black. The title of the film and object above the title is also outlined with a bold white line. This is not used in the other logos which we have looked at which makes it look very unique and clear. The logo also is only displayed in black and white with no other colours, this makes the logo look very professional.The font also has a curved style which gives the look of authentisity, which relates to old films.

The second logo we looked at is 'Creature Productions inc' this is different to the first logo we looked at. The logo does not have a background and is just plain white, which makes the logo and object very eye catching. Furthermore compared to the first logo 'Hand Made Films' does not have an outline around the title and object which makes the logo look more simple. However the object used of the camera on a tripod is also used in the first logo we used which makes the two logos look very simular beacuse of the matching objects. Aswell as the logo before they both are in black and white. The font looks very light and not in bold like the other logos. The word 'Creatures' is seperated with each letter in the roll of film. this makes the logo look very playful which relates to films as they are know to be creative and spontaneous.

The third logo we looked at was 'Wilson Film Productions' is displayed in big clear font, with the main name in bold and the word 'productions' in light font. The font also looks very modern and clear because of the way they have laid it out. There is a camera roll above the title. This relates back to filming as the roll is known to be used for filming. There is no background to the logo and it is just plain white, this makes the logo stand out more to people. Another technique that is used is the shading on the filming roll, this also makes it look modern as it is very smooth and professional looking.

The last logo we looked at was by 'Dream Works' it is very different to the rest of the logos displayed above as all of it is in colour. Each of the letters of the title are mostly different colours. This displays it as being very colourful which is different to the others as they are just in black and white.



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